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Groups & MICE · Brazil

MICE tourism in Brazil

Congresses, conventions, incentive travel and corporate events in South America's largest MICE market.

Brazil hosts the most international association meetings in South America alongside Argentina; São Paulo ranks 5th in the Americas (ICCA 2024).

Brazil holds the region's deepest supply of large-event infrastructure: São Paulo alone has several exhibition venues above 90,000 m², and the country runs the continent's widest domestic air network.

That capacity is matched by an exceptional range of incentive experiences — Iguaçu Falls, the Amazon, Rio de Janeiro and the Northeast beaches — so a large-format congress and a standout incentive programme can be combined in a single trip.

With its operating base in Brazil, Rumbo Libre coordinates every programme on the ground — venue selection, hotel negotiation, group logistics and event production — through selected receptive operators in each destination.

São Paulo

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Latin America's corporate and congress capital, with the region's densest concentration of large venues.

Convention and event venues

  • São Paulo Expo — around 90,000 m² indoor across modular pavilions plus an attached convention centre
  • Transamérica Expo Center — seven modular halls for up to seven simultaneous events
  • Expo Center Norte — major exhibition complex

Congress hotels

  • Deep supply of 4- and 5-star hotels with ballrooms and meeting salons along the Paulista, Faria Lima and airport corridors

Incentives

  • World-class gastronomy and nightlife
  • Art and architecture (MASP, Pinacoteca)
  • Day trips to the coast and the mountains

Rio de Janeiro

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International congresses against one of the most iconic backdrops in the world.

Convention and event venues

  • Riocentro — one of Latin America's largest exhibition complexes, around 98,000 m² with an integrated convention centre
  • Windsor Convention & Expo Center — the city's largest hotel-based event venue

Congress hotels

  • Windsor Barra and other Barra and South Zone hotels with beachfront convention salons

Incentives

  • Gala dinner with Sugarloaf and Christ the Redeemer views
  • Copacabana and Ipanema
  • Samba and carioca culture experiences

Foz do Iguaçu

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The Brazilian city that best pairs congress capacity with a natural wonder minutes away.

Convention and event venues

  • Rafain Palace Hotel & Convention — one of the largest convention centres within Brazilian hospitality, subdividable into 40+ environments

Congress hotels

  • Hotels with event salons next to the Falls, sized for groups and mid-scale congresses

Incentives

  • Iguaçu Falls (Brazilian and Argentine sides)
  • Itaipu Dam
  • Brazil–Argentina–Paraguay triple border

Northeast congresses with Afro-Brazilian culture, gastronomy and coastline as the incentive value.

Convention and event venues

  • Salvador Convention Center — seafront venue with two column-free modular pavilions and 40+ meeting rooms

Congress hotels

  • Beach and city hotels with event salons

Incentives

  • Pelourinho historic centre
  • Bahian gastronomy
  • Beaches and Afro-Brazilian culture

Manaus and the Amazon

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Prime incentive territory: exclusive nature and high-impact small-group programmes.

Convention and event venues

  • Jungle lodges on the Rio Negro for exclusive incentive finales
  • Teatro Amazonas as a historic gala setting

Congress hotels

  • Lodges and boutique hotels with expedition activities for groups

Incentives

  • Expeditions through the Anavilhanas archipelago
  • Dolphin watching and igapó navigation
  • Gala dinner at the Teatro Amazonas

A natural host for government and association congresses, with one of the country's largest convention centres.

Convention and event venues

  • Ulysses Guimarães Convention Center — around 54,000 m² and simultaneous capacity of about 9,400; main auditorium seating 2,764

Congress hotels

  • Business hotels in the hotel sector, minutes from the government seats and the airport

Incentives

  • Oscar Niemeyer's modernist architecture (UNESCO World Heritage)
  • Three Powers Square and the civic route
  • Capital gastronomy and cultural agenda

Belo Horizonte

Trade fairs and congresses in Minas Gerais, with a large-scale event centre and unique urban connectivity.

Convention and event venues

  • Expominas — around 72,000 m² built and capacity of up to about 45,000; the only event centre in Latin America directly connected to a metro station

Congress hotels

  • Business hotels with congress and convention salons

Incentives

  • Inhotim, the largest open-air contemporary-art museum
  • Colonial historic towns of Minas (Ouro Preto)
  • Minas gastronomy and the cheese-bread trail

What we handle

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