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Groups & MICE · Argentina

MICE tourism in Argentina

Congresses, corporate events and incentive travel across Buenos Aires, Patagonia, Mendoza and Iguazú.

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Buenos Aires ranked #1 in the Americas for international association meetings in 2024 (ICCA) — the strongest MICE credential in the region.

Argentina pairs the region's leading congress capital with three world-class incentive landscapes: Patagonia, the Mendoza wine country and Iguazú Falls.

Buenos Aires adds a modern convention centre to the historic La Rural fairground, while the interior offers incentive finales that are hard to match — from a gala dinner in a winery to a lakeside mountain resort.

Buenos Aires

View destination

The #1 congress city in the Americas, with historic and modern venues and a strong 5-star hotel supply.

Convention and event venues

  • La Rural — Buenos Aires fairground, the city's leading exhibition venue, with seven pavilions and a convention centre
  • Buenos Aires Convention Centre (CEC) — modern congress centre for up to around 4,600 people

Congress hotels

  • 5-star hotels with congress salons in Recoleta, Retiro and Puerto Madero

Incentives

  • Tango dinner show
  • Estancia day with an Argentine asado
  • Culture, gastronomy and nightlife

Mendoza

A world-reference wine region, ideal for incentives and gala finales at a winery.

Convention and event venues

  • Wineries open to tourism for gala dinners and private events, with the Andes as a backdrop

Congress hotels

  • First-class vineyard hotels and lodges

Incentives

  • Winemaker-led tastings and high-cuisine winery lunches
  • Wine-and-mountain programmes
  • Private experiences among the vineyards

Bariloche and Patagonia

View destination

Lakeside mountain resorts, ideal for incentives and conventions with scenery.

Convention and event venues

  • Llao Llao Hotel & Resort — iconic Patagonian resort with six event rooms and panoramic views

Congress hotels

  • Resort hotels with convention and banquet salons

Incentives

  • Lakes, trekking and boat trips
  • Patagonian estancia day and gastronomy
  • Winter and summer adventure programmes

Iguazú

View destination

Meetings and events beside one of the great natural wonders, on the Argentine side of the Falls.

Convention and event venues

  • Gran Meliá Iguazú — the only hotel inside the Argentine Iguazú National Park, with event space for up to around 500 people

Congress hotels

  • Hotels with event salons and on-site incentive activities

Incentives

  • Iguazú Falls and the Devil's Throat
  • Guaraní experiences and folklore
  • Jungle and nature programmes

What we handle

When to hold it

The congress season in Buenos Aires runs March to June and August to November. December to February is low for groups, because the holidays empty the city of its own business population and fill Patagonia with leisure demand. The second window is the stronger one for an incentive that adds Patagonia or Mendoza.

When to travel

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