Seasons

Réveillon in Rio de Janeiro

When December The turn of the year, always: the commercial window covers the days around 31 December.

Typical duration 4 days

Book 8–12 months ahead

Groups & MICE Avoid for MICE

The highest-demand night of the year in Brazil, and the one that imposes the hardest selling conditions.

What it is

Copacabana's Réveillon gathers the city and much of the country on the seafront, dressed in white, for the midnight fireworks. Around it, hotels sell dinners with terrace or rooftop access, and that is the product an international client actually buys: the beach is free, the view without the crowd is not.

What to offer

Four or five nights in Copacabana or Ipanema with a New Year dinner package, plus a second beach leg in January — Búzios, Paraty or Angra — so the client is not paying peak rates for the whole trip. A client who wants the celebration without the crush of the sand is better placed in a hotel with its own terrace than on the front line.

How it operates

Seafront properties require a minimum stay of four to seven nights and prepayment, and the dinner is usually sold as a compulsory package alongside the room. Rates are at their highest point of the year. The south zone closes to traffic during the night and transfers are rescheduled around the closures.

When to book

Eight to twelve months ahead. Hotel gala packages open for sale several months in advance and the categories with a view go first.

Groups & MICE

A window to avoid for corporate groups: there is no hotel space at a reasonable rate, the city is in festival mode, and the business audience itself is on holiday.